How the internet has (not) changed the influence of prior product experience on the consumption and evaluation of experience goods
Richard P. D. Wallace
| Year of publication: |
2013
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|---|---|
| Authors: | Wallace, Richard P. D. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 12.2013, 2/3, p. 193-210
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| Subject: | Consumer decision-making | Experience goods | Product experience | Personal recommendation tools | Social network | Konsumentenverhalten | Consumer behaviour | Erfahrungsgüter | Soziales Netzwerk | Experiment | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233738