How the local competition defeated a global brand : the case of Starbucks
Paul G. Patterson; Jane Scott; Mark D. Uncles
| Year of publication: |
2010
|
|---|---|
| Authors: | Patterson, Paul G. ; Scott, Jane ; Uncles, Mark D. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 1, p. 41-47
|
| Subject: | Starbucks Coffee Company | Schnellgastronomie | Fast-food industry | Kaffee | Coffee | Marktaustritt | Market exit | Qualitätsmanagement | Quality management | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940462