How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco-innovations?
Year of publication: |
2024
|
---|---|
Authors: | Cubillas-Para, Clara ; Tomaseti-Solano, Eva ; Madrid-Guijarro, Antonia |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 3, p. 2533-2545
|
Subject: | green consumerism | low-involvement eco-innovation | social conspicuousness | social pressure | symbolic attributes | technological attributes | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Innovation | Umwelttechnik | Environmental technology | Technischer Fortschritt | Technological change |
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