How the sender's positioning and the target's CSR record influence the effectiveness of scapegoating crisis communications
Year of publication: |
2021
|
---|---|
Authors: | Antonetti, Paolo ; Baghi, Ilaria |
Subject: | Crisis communications | Scapegoating | Apology | Underdog | CSR | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Kommunikation | Communication |
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