How to Attain Desired Outcomes Through Channel Conflict Negotiation
Year of publication: |
2011
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Authors: | Liu, Annie ; Sharma, Dheeraj |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 18.2011, 2, p. 103-122
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