How to Attract Customers by Giving Them the Short End of the Stick
| Year of publication: |
2007
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|---|---|
| Authors: | Lo, Alison K.C. ; Lynch, John G. ; Staelin, Richard |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 1, p. 128-141
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