How to Attract More Tourists to Korea? Possible Collaborations with China

Based on the gravity model, this paper analyzes China and South Korea¡¯s tourism patterns. Using a panel data set of China¡¯s international tourism flows from 32 countries for 1995-2012, and Korea¡¯s international tourism flows from 152 countries for 2005-2013, this study finds that the two countries¡¯ data sets are generally consistent with the predictions of the gravity model. We further investigated the predicted values of tourist flows with actual values to determine under-represented countries. Policy implications follow regarding how to attract more tourists to Korea.