How to be a brand with a conscience
Oriol Iglesias and Nicholas Ind
| Year of publication: |
2016
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|---|---|
| Authors: | Iglesias, Oriol ; Ind, Nicholas |
| Published in: |
Brands with a conscience : how to build a successful and responsible brand. - London : Kogan Page, ISBN 978-0-7494-7544-4. - 2016, p. 203-211
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| Subject: | Markenführung | Brand management | Nachhaltigkeit | Sustainability | Sozialer Wandel | Social change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572255