How to Conduct an Effective Interview; A Guide to Interview Design in Research Study

Interviews are one of the most promising ways of collecting qualitative data through establishment of a communication between researcher and the interviewee. Researcher in a face to face, phone or online conversation tries to understand and explore respondents’ opinions and behavior in a specific subject. Despite the significant importance of interviews to collect data in a research study, it may look challenging to design an effective interview that provides unbiased, enough and accurate data. This article provides the common steps of designing and conducting effective interviews and lists the main ethical issues that researchers, interviewers, and participants need to consider in the interview process of a research study