How to create reproducible brand personality scales

Theo Lieven

Year of publication:	November 2017
Authors:	Lieven, Theo
Published in:	The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 6, p. 592-608
Subject:	Brand personality \| Psycho-lexical approach \| Synonyms \| Implicit personality theory \| Reproducibility \| Markenimage \| Brand image \| Persönlichkeitspsychologie \| Personality psychology \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour

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