How to design logos to increase brand equity
Antonios Stamatogiannakis, Jonathan Luffarelli, Haiyang Yang
| Year of publication: |
c 2016 [publ. 2015]
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| Authors: | Stamatogiannakis, Antonios ; Luffarelli, Jonathan ; Yang, Haiyang |
| Published in: |
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]. - New York., NY [u.a.] : Routledge, ISBN 978-0-7656-4759-7. - 2016, p. 121-132
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| Subject: | Produktgestaltung | Product design | Visuelle Wahrnehmung | Visual perception | Markenwert | Brand equity | Funktionelle Lebensmittel | Functional food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593193