How to design personalization in a context of customer retention : who personalizes what and to what extent?
Kwiseok Kwon; Cookhwan Kim
| Year of publication: |
2012
|
|---|---|
| Authors: | Kwon, Kwiseok ; Kim, Cookhwan |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 101-116
|
| Subject: | Behavioral research | Customer loyalty | Customer retention | Customer satisfaction | Customization | E-service | Experimental methods | Personalization | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Dienstleistungsqualität | Service quality | Persönlichkeitspsychologie | Personality psychology | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730271