How to differentiate by price: Proposal for a five-dimensional model
| Year of publication: |
2013
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|---|---|
| Authors: | Iveroth, Einar ; Westelius, Alf ; Petri, Carl-Johan ; Olve, Nils-Göran ; Cöster, Mathias ; Nilsson, Fredrik |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 31.2013, 2, p. 109-123
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