How to ensure your recession‐fighting game plan gets implemented

Purpose – The purpose of this paper is to inform the readers and the leaders and managers of industry, that a major reason why companies fail to meet their objectives is poor implementation. This article sets out to talk about what to do to fully implement plans and achieve desired goals. Design/methodology/approach – The author uncovered the main implementation pitfalls during his 30 years of experience as a manager and consultant working with hundreds of organizations on developing and implementing their strategic plans. Findings – There are ten major reasons why companies fail to implement their strategic plans. Practical implications – Missing goals and milestones is tough enough on the bottom line in the good times, but it could be deadly for companies during depressed economic conditions. Originality/value – This information is unique in its comprehensiveness and crucial for executives and owners of industry in both emerging and mature markets.