Extent: | 224 S. 24cm |
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Type of publication: | Book / Working Paper
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Language: | English |
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Notes: | Includes index. - Previous ed.: London: Cassell, 2000 |
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ISBN: | 0-8264-5766-5 ; 0-8264-5767-3 |
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Classification: | Marketing ; Berufe |
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Source: | |
Persistent link: https://www.econbiz.de/10004731981