How to go digital : practical wisdom to help drive your organization's digital transformation

Introduction / Gerald C. Kane -- Laying the foundation -- How to develop a great digital strategy / Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath -- Five myths about digital transformation / Stephen J. Andriole -- Winning the digital talent war / Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, and David Kiron -- Reframing growth strategy in a digital economy / Didier Bonnet and Pete Maulik -- Building data-based value -- How to monetize your data / Barbara H. Wixom and Jeanne W. Ross -- What's your data worth? / James E. Short and Steve Todd -- Is your company ready for HR analytics? / Bart Baesens, Sophie De Winne, and Luc Sels -- Why your company needs data translators / Chris Brady, Mike Forde, and Simon Chadwick -- Operational makeovers -- Sales gets a machine-learning makeover / H. James Wilson, Narendra Mulani, Allan Alter -- A new approach to automating services / Mary C. Lacity and Leslie P. Willcocks -- Organizing for new technologies / Rahul Kapoor and Thomas Klueter -- Mastering the digital innovation challenge / Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kane -- New approaches to social media -- Finding the right role for social media in innovation / Deborah L. Roberts and Frank T. Piller -- Improving analytics capabilities through crowdsourcing / Joseph Byrum and Alpheus Bingham -- Beyond viral : generating sustainable value from social media / Manuel Cebrian, Iyad Rahwan, and Alex Sandy Pentland -- When employees don't like their employers on social media / Marie-Cécile Cervellon and Pamela Lirio -- Diving into the void -- Leading in an unpredictable world / Pierre Nanterme, interviewed by Paul Michelman -- Contributors -- Index