How to inspire value-laden collaborative consumer-generated content
| Year of publication: |
2011
|
|---|---|
| Authors: | Muñiz, Albert M. ; Schau, Hope Jensen |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 54.2011, 3, p. 209-218
|