How to inspire value-laden collaborative consumer-generated content
Albert M. Muñiz Jr.; Hope Jensen Schau
| Year of publication: |
2011
|
|---|---|
| Authors: | Muñiz Jr., Albert M. ; Schau, Hope Jensen |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 54.2011, 3, p. 209-217
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126411