How to Know What Customers Really Think: Effect of Consumer Position and Task on Observer Accuracy
| Year of publication: |
2005
|
|---|---|
| Authors: | Puccinelli, Nancy ; Tickle-Degnen, Linda ; Rosenthal, Robert |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Puccinelli, Nancy, Tickle-Degnen, Linda and Rosenthal, Robert (2005) How to Know What Customers Really Think: Effect of Consumer Position and Task on Observer Accuracy. In: Society for Consumer Psychology (SCP) Conference, February 2005, St Petersburg, Florida, USA. |
| Source: | BASE |