How to make accurate market share forecasts with structural response models
David Whitlark and Michael D. Geurts
| Year of publication: |
2002
|
|---|---|
| Authors: | Whitlark, David ; Geurts, Michael D. |
| Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 3.2002, p. 65-72
|
| Subject: | Marktanteil | Market share | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003750898