How to make you spend more in the airport? : an investigation towards ECSI model on willingness to spend more in airport
Year of publication: |
2023
|
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Authors: | Yong, Shih Ween ; Cheah, Jun-Hwa ; Lim, Xin Jean ; Ng, Siew Imm ; Yee Choy Leong |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 112.2023, p. 1-14
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Subject: | ECSI model | Experience economy theory | Non-aeronautical revenue | Willingness to spend more | PLS-SEM | Flughafen | Airport | Zahlungsbereitschaftsanalyse | Willingness to pay | Privater Konsum | Private consumption |
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