How to market computers and information technology
Hamish E. Macarthur and Merlin Stone
| Year of publication: |
1994 ; 2. ed.
|
|---|---|
| Authors: | Macarthur, Hamish E. ; Stone, Merlin |
| Publisher: |
Basingstoke : Macmillan |
| Subject: | Computer | Informationstechnik | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 332 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes index Previous ed. published as: How to market computers and office systems / Merlin Stone and Hamish Macarthur |
| ISBN: | 0-333-60814-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004242116