How to measure service quality & customer satisfaction : the informal field guide for tools and techniques
Chuck Chakrapani
| Year of publication: |
1998
|
|---|---|
| Authors: | Chakrapani, Chuck |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Kundendienst | Qualitätskontrolle | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 282 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87757-267-4 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004377348