How to overcome pro-change bias : incorporating passive and active innovation resistance in innovation decision models

Katrin Talke and Sven Heidenreich

Year of publication:	2014
Authors:	Talke, Katrin ; Heidenreich, Sven
Published in:	The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 5, p. 894-907
Subject:	Innovationsakzeptanz \| Innovation adoption \| Konsumentenverhalten \| Consumer behaviour \| Verbrauchereinstellung \| Consumer attitudes

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