How to price : a guide to pricing techniques and yield management
Oz Shy
| Year of publication: |
2008 ; 1. publ.
|
|---|---|
| Authors: | Shy, Oz |
| Publisher: |
Cambridge [u.a.] : Cambridge Univ. Press |
| Subject: | Preismanagement | Pricing strategy | Revenue-Management | Revenue management | Theorie | Theory | Preiskalkulation | Mathematisches Modell |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XIV, 433 S. graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-521-88759-3 ; 0-521-71564-4 ; 978-0-521-88759-5 ; 978-0-521-71564-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003527147