How to sell a service : guidelines for effective selling in a service business
Malcolm H. B. McDonald. With John Leppard
| Year of publication: |
1986
|
|---|---|
| Authors: | McDonald, Malcolm |
| Other Persons: | Leppard, John (contributor) |
| Publisher: |
London : Heinemann |
| Subject: | Dienstleistung | Marketing |
| Extent: | 149 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-434-91231-X ; 0-434-91229-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004620160