How to Stop Customers from Fixating on Price - Paradoxically, as you battle commoditization, your best weapon may be your pricing.
| Year of publication: |
2010
|
|---|---|
| Authors: | Bertini, Marco ; Wathieu, Luc |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2010, p. 84-92
|