How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
| Year of publication: |
2021
|
|---|---|
| Authors: | Hilken, Tim ; Chylinski, Mathew ; Keeling, Debbie I. ; Heller, Jonas ; Ruyter, Ko ; Mahr, Dominik |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 3 (04.10.), p. 495-507
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21600 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633209