How to successfully adapt distribution strategy in exporting? : the moderating effects of commitment and responsiveness
Carlos M.P. Sousa, Emilio Ruzo-Sanmartín and Concepción Varela-Neira and Qun Tan
| Year of publication: |
2024
|
|---|---|
| Authors: | Sousa, Carlos M. P. ; Ruzo-Sanmartín, Emilio ; Varela Neira, Concepción ; Tan, Qun |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 6, p. 1218-1241
|
| Subject: | Competitor responsiveness | Customer responsiveness | Distribution adaptation | Export commitment | Export performance | Export | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-06-2023-0123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202381