How to survive in advertisement flooding : The effects of schema–product congruity and attribute relevance on advertisement attitude
| Year of publication: |
2021
|
|---|---|
| Authors: | Lee, Jihyeon ; Kim, Hanku |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2021, 2 (04.10.), p. 214-230
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1991 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10013203329