How to use C-OAR-SE to design optimal standard measures
Year of publication: |
2016
|
---|---|
Authors: | Rossiter, John R. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 11, p. 1924-1941
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Psychometrics | C-OAR-SE construct models for judgment constructs | Construct-to-measure validity | Convergent validation | Object-on-attribute judgment constructs | Optimal standard measures |
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