How to win in emerging markets
Year of publication: |
2008
|
---|---|
Authors: | Shankar, Satish ; Ormiston, Charles ; Bloch, Nicolas ; Schaus, Robert ; Vishwanath, Vijay |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 49.2007/08, 3, p. 19-23
|
Subject: | Konsumgüterindustrie | Consumer goods industry | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies |
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