How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables
| Year of publication: |
2011
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|---|---|
| Authors: | Löffler, Michael ; Decker, Reinhold |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 10.2011, 3 (14.10.), p. 207-223
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