How Validation Can Trump Digital Waste and Generate Value across the Digital Advertising Ecosystem
| Year of publication: |
2012
|
|---|---|
| Authors: | Boland Abraham, Linda ; Hunter, Anne ; Vollman, Andrea |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 2, p. 180-196
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