How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis
Sharon Ponsonby-McCabe; Stephen Brown
| Year of publication: |
2010
|
|---|---|
| Authors: | Ponsonby-McCabe, Sharon ; Brown, Stephen |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 4, p. 305-318
|
| Subject: | Markentransfer | Brand extension | Betriebliche Wertschöpfung | Value creation | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760557