How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Mingyue Zhang, Jiang Qian, Jiaqi Cao
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Mingyue ; Qian, Jiang ; Cao, Jiaqi |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 4, p. 349-369
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| Subject: | arousal | basic emotions | Online video advertisements | pre-roll advertisements | sensation seeking | video cover images | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445901