How violation of consumers’ expectations causes perceived betrayal and related behaviors : theoretical perspectives from expectancy violation theory
Najiya Saeed, Naeem Akhtar, Rekha Attri, Muhammad Zafar Yaqub
| Year of publication: |
2024
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|---|---|
| Authors: | Saeed, Najiya ; Akhtar, Nadeem ; Attri, Rekha ; Yaqub, Muhammad Zafar |
| Subject: | Expectation violation | Luxury brands | Moral violation | Norm violation | Perceived betrayal | Post-purchase regret | Retaliatory behavior | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Erwartungsbildung | Expectation formation | Experiment | Verhaltensökonomik | Behavioral economics | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103961 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015116803