How visual angle influences product recommendations in response to two-sided messages
Sari Winahjoe and Widya Paramita, Frances Seowon Jin, Tung Moi Chiew, Arnold Japutra and Felix Septianto
| Year of publication: |
2024
|
|---|---|
| Authors: | Winahjoe, Sari ; Paramita, Widya ; Jin, Frances Seowon ; Chiew, Tung Moi ; Japutra, Arnold ; Septianto, Felix |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 6, p. 1010-1027
|
| Subject: | Construal level | EWOM | Two-sided messages | Visual angle | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Visualisierung | Visualization | Virales Marketing | Viral marketing | Werbung | Advertising | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2023-0391 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056927