How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Mansur Khamitov, Xin (Shane) Wang, Matthew Thomson
| Year of publication: |
2019
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|---|---|
| Authors: | Khamitov, Mansur ; Wang, Xin ; Thomson, Matthew |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 3, p. 435-459
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| Subject: | consumer-brand relationship | customer brand loyalty | brand relation-ship elasticity | meta-analysis | empirical generalizations | brand love | brand attachment | self-brand connection | brand identification | brand trust | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenartikel | Brand | Meta-Analyse | Meta-analysis | Markenimage | Brand image | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucz006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120587