How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets
Mario Kaiser, Tim Ströbel, Herbert Woratschek and Christian Durchholz
| Year of publication: |
2019
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| Authors: | Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 19.2019, 2, p. 178-200
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| Subject: | benefit segmentation | choice-based conjoint analysis | latent class analysis | Ticket pricing | willingness-to-pay measurement | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2018.1499790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012177389