How, why, and when disclosure type matters for influencer marketing
Year of publication: |
2022
|
---|---|
Authors: | Karagür, Zeynep ; Becker, Jan-Michael ; Klein, Kristina ; Edeling, Alexander |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 313-335
|
Subject: | Advertising transparency | Disclosure | Influencer marketing | Instagram | Multiple product endorsement | Unternehmenspublizität | Corporate disclosure | Werbung | Advertising | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
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