Hull-Spence Behavior Theory as a paradigm for consumer behavior
John R. Rossiter; Gordon R. Foxall
| Year of publication: |
2008
|
|---|---|
| Authors: | Rossiter, John R. ; Foxall, Gordon R. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 8.2008, 2, p. 123-141
|
| Subject: | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003731419