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Hulu.com or NBC? : streaming video versus traditional TV : a study of an industry in its infancy

Kelty Logan
Year of publication:
2011
Authors: Logan, Kelty
Published in:
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 1, p. 276-287
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