Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)

Ayushi Sharma, Rakesh Mohan Joshi and O.P. Wali

Year of publication:	2020
Authors:	Sharma, Ayushi ; Joshi, Rakesh Mohan ; Wali, O. P.
Published in:	Asia-Pacific journal of management research and innovation. - Thousand Oaks, Calif. : Sage, ISSN 2321-0729, ZDB-ID 2694545-9. - Vol. 16.2020, 2, p. 132-145
Subject:	Online sales promotion \| human capital \| consumer behaviour \| grounded theory \| e-commerce \| Konsumentenverhalten \| Consumer behaviour \| Humankapital \| Human capital \| Grounded Theory \| Grounded theory \| Verkaufsförderung \| Sales promotion \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce

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