Human-human interactions' influence on impulse-buying intention in live commerce : the roles of Guanxi, co-viewer trust, and gamification
Bang Nguyen-Viet and Yen Thi Hoang Nguyen
| Year of publication: |
2024
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| Authors: | Bang Nguyen Viet ; Nguyen Yen Thi Hoang |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 7, p. 1057-1086
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| Subject: | gamification | human-human interactions | impulse-buying intention | Live commerce | swift guanxi | trust in co-viewers | Soziales Netzwerk | Social network | Vertrauen | Confidence | China | Online-Handel | Online retailing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2347216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183003