Human-machine creativity : how AI can influence human creativity in open innovation
Dr. Melanie Clegg, Prof. Dr. Reto Hofstetter, Prof. Dr. Ivo Blohm, Marc Bravin, M.Sc.
| Year of publication: |
2022
|
|---|---|
| Authors: | Clegg, Melanie ; Hofstetter, Reto ; Blohm, Ivo ; Bravin, Marc |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 6, p. 40-47
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| Subject: | Kreativität | Creativity | Open Innovation | Open innovation | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013445130