Hybrid conjoint analysis: An estimation probe in new venture decisions
| Year of publication: |
1992
|
|---|---|
| Authors: | Riquelme, Hernan ; Rickards, Tudor |
| Published in: |
Journal of Business Venturing. - Elsevier, ISSN 0883-9026. - Vol. 7.1992, 6, p. 505-518
|
| Publisher: |
Elsevier |