Hybrid high-involvement in marketing and communication : how to enable a start-up culture in corporations to enhance innovation
Dr. Katja-Maria Prexl
| Year of publication: |
2019
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|---|---|
| Authors: | Prexl, Katja-Maria |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 65.2019, 1, p. 36-42
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| Subject: | intrapreneurship | corporate entrepreneurship | employer branding | absorptive capacity | hybrid high-involvement | Intrapreneurship | Innovation | Unternehmenskultur | Corporate culture | Personalmarketing | HR marketing | Absorption | Unternehmensgründung | Business start-up | Markenführung | Brand management | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003556