Hybrid management in preparedness : utilizing cooperation and crowdsourcing to create joint performance in the logistic society

The key challenges in the public sector are to find new ways to operate horizontally between different levels of administration and being prepared sudden changes. The purpose of this paper is merging society in the development of customer-oriented hybrid organization. Methodology is the literature review. Preparedness is a process, which connects logistic society, its public, private and the third sector organizations, and their operations with households and individuals. This paper presents a conceptual model of hybrid management and applies it to the preparedness. The management resulted in preparedness analysis and classification system (pacs), which conduct transformational leadership, hybrid organization, and crowdsourcing to secure the overall value chain. The pacs shed light to local hybridity and crowdsourcing usage in preparedness. Crowdsourcing can be employed to provide resources before the incident, which will speed recovery. Introduced hybrid management is a significant contribution to the logistic society and its preparedness.