Hybrid Offerings Sales Capability : Conceptualization, Scale Development and Validation
| Year of publication: |
2021
|
|---|---|
| Authors: | Schaarschmidt, Mario ; Walsh, Gianfranco ; Evanschitzky, Heiner |
| Published in: |
British Journal of Management. - Wiley, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2021, 3 (14.06.), p. 1560-1583
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12527 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012633691